Darci Promotion
A promotional design project that brings an expressive purple graphic across a tour poster, a web layout, and record packaging.
DisciplineMusic / Promotional design
CollectionDesign explorations
01 / The direction
A visual voice for the music.
The illustrated animal head anchors the work. Purple linework against black gives the campaign a consistent mood, while large white type keeps the information clear.
02 / In detail
One idea across the campaign.
The poster, ticket page, and record sleeve use the same core elements in different proportions, keeping the identity recognizable across formats.
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