Kaleidoscope
A brand and app concept centered on connecting people through the outdoors. The project spans identity, a brand guide, interface design, and applications.
DisciplineBrand identity / UI design
CollectionDesign explorations
01 / The direction
An identity with room for everyone.
An interlocking multicolor mark sits at the center of the system. Color, typography, and logo guidelines give the brand a consistent foundation across its different uses.
02 / In detail
From guidelines to everyday use.
The system extends into mobile screens, promotional graphics, and apparel applications. The complete guide below includes audience profiles, brand voice, and the supporting design rules.
Watch the motion project
Open video in a new tab ↗Explore the complete brand guide ＋
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