Haydn Hammill/ Design
← All work

Kill the Kreator

An apparel project rooted in surf culture. I brought together original graphics, garment selection, and creative direction across hoodies, T-shirts, and beanies.

My roleCreative direction
Apparel graphics
Garments & materials
ProjectIndependent apparel
01 / Identity & graphics

A graphic with
a life beyond the page.

KTK gave me room to build a visual identity around the ocean and the culture that comes with it. The skull-and-trident artwork carries across the collection, with placement and scale changing to suit each piece.

Model wearing tan KTK hoodie and magenta beanieSide view of KTK hoodie showing sleeve graphics
02 / The collection

Designed to be worn.

Choosing garments and materials was part of the process, alongside the graphics themselves. Working across hoodies, tees, and beanies meant considering how color, silhouette, and print placement would come together on the finished pieces.

Blue KTK long sleeve photographed on the beachFolded tan hoodie showing the KTK skull and trident graphic